Winter Olympic Games inspire the passion of southern snow and ice, looking forward to the birth of Zhejiang “Ye Qiaobo”

2022-05-07 0 By

While the Olympic torch is still burning in Beijing’s glittering snowflakes, the heat of the ice and snow industry has crossed the traditional border between the north and the South — the Qinling Mountains and the Huai River — to stimulate the passion for ice and snow in the south.According to qianjiang Evening News · hour news reports, at present, zhejiang province has increased to 16 ski resorts, the number of the first in southern provinces!At the same time, the province’s number of skating rink also reached 7.This winter, ice and snow sports have become one of the hottest sports in Zhejiang.Not only zhejiang, ice and snow industry is “burning” to the farther south guangdong Province, and even hit the “to ski, to Guangdong” advertising words.Once, the ice and snow industry was far away from ordinary southerners, and the penetration rate of China’s ski market was only 1 percent as of last year, far behind the 35 percent of Switzerland, the world’s leading Nordic ski country, and 9 percent of Japan and 8 percent of the United States.But the promise of ice and snow keeps attracting people.In its 2013 bid, the Chinese Olympic Committee first set a goal of “stimulating 300 million people to participate in snow and ice sports” by hosting the Winter Games.Riding on the wind of the Winter Olympics, the ice and snow industry has now ushered in a golden period of development.The enthusiasm of the masses of ice and snow sports, ice and snow tourism rising, in the “snow is also jinshan yinshan” inspired slogan, the ice and snow sports market and industry rapid development and expansion, while investment is huge, but capital is still continuing influx, China’s growing industry of snow and ice mass base which is abundant, presents a huge development potential.Only with the introduction of new blood, can the enthusiasm of the Winter Olympics be maintained, and the experience value, cultural value and commercial value be brought to the games, which will be transformed into a new driving force for economic development.Sports is never a lonely sport, and there is an integrated relationship between it and social culture. A virtuous cycle of sports ecosystem not only promotes MEDALS, but also a healthier lifestyle for people.However, a virtuous cycle of sports ecosystem, there must be a large number of groups for hobbies, for the enjoyment of life and participation.When skis and skates become a popular way to socialize, that’s the continuing positive impact of the Beijing Winter Olympics.Up to now, China’s skiing MEDALS are almost produced in the northeast Qitaihe, but we hope that with the cultivation and expansion of happy sports soil, one day, our south will also produce “Ye Qiao wave” in the rich ice and snow soil.Declaration: The copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us through the mailbox, we will promptly deal with.Email address: jpbl@jp.jiupainews.com